MBN News http://www.mediabiznet.com.au/news/rssNews.do?type=36 Latest MBN News LinkedIn, Executives Social Network of Choice http://www.mediabiznet.com.au/news/home.do?newsId=6947 http://www.mediabiznet.com.au/news/home.do?newsId=6947 Roughly nine out of ten (88 per cent) business executives use LinkedIn "often" or "very often," Fri, 10 May 2013 00:00:00 EST Magazine Readership Results on The Rise As Newspapers Fade Yet Again. http://www.mediabiznet.com.au/news/home.do?newsId=6945 http://www.mediabiznet.com.au/news/home.do?newsId=6945 In a stark contrast to the circulation figures, magazine readership for the year to March 2013 was largely positive for the industry Fri, 10 May 2013 00:00:00 EST Australian Magazine Industry Harness the Power Of Social Media illustrating the Reach and Engagement of Magazines Hitting almost Five Million in a Day http://www.mediabiznet.com.au/news/home.do?newsId=6948 http://www.mediabiznet.com.au/news/home.do?newsId=6948 Australian Industry Harness the Power Of Social Media illustrating the Reach and Engagement of Magazines Fri, 10 May 2013 00:00:00 EST Publishers Must Get Their Apps in Gear http://www.mediabiznet.com.au/news/home.do?newsId=6946 http://www.mediabiznet.com.au/news/home.do?newsId=6946 Apple is rumoured to be announcing the fifth generation of its iPad on June 18 Fri, 10 May 2013 00:00:00 EST AMAA Seeks Providers for Web Audit Service http://www.mediabiznet.com.au/news/home.do?newsId=6949 http://www.mediabiznet.com.au/news/home.do?newsId=6949 The Audited Media Association of Australia (AMAA), is seeking expressions of interest from web measurement technology providers Fri, 10 May 2013 00:00:00 EST Are Native Ads the Next Advertising Hustle http://www.mediabiznet.com.au/news/home.do?newsId=6921 http://www.mediabiznet.com.au/news/home.do?newsId=6921 When people hear the traffic figures for big blogs and blog networks, they assume the sites must be swimming in money. Thu, 02 May 2013 00:00:00 EST Black is Back! ( sponsored report) http://www.mediabiznet.com.au/news/home.do?newsId=6918 http://www.mediabiznet.com.au/news/home.do?newsId=6918 Black is the new Black when it comes to Soft Touch. Thu, 02 May 2013 00:00:00 EST Specialist and B2B Media can Thrive in Digital Markets http://www.mediabiznet.com.au/news/home.do?newsId=6916 http://www.mediabiznet.com.au/news/home.do?newsId=6916 Specialist consumer and B2B publishers are in a stronger position than general news and lifestyle media to embrace and exploit the opportunities Thu, 02 May 2013 00:00:00 EST Taxonomy: What is it and what media executives need to know http://www.mediabiznet.com.au/news/home.do?newsId=6919 http://www.mediabiznet.com.au/news/home.do?newsId=6919 All media websites need a taxonomy. A carefully crafted taxonomy improves the usability and searchability of your website. Thu, 02 May 2013 00:00:00 EST Is the Traditional Advertiser-Media Sales Rep Relationship over http://www.mediabiznet.com.au/news/home.do?newsId=6917 http://www.mediabiznet.com.au/news/home.do?newsId=6917 Content marketing or advertising? Thu, 02 May 2013 00:00:00 EST