May 19, 2022

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American brand … designed by the British!

In 1896, Henry Ford developed the Ford quadricycle with its water-cooled 4 horsepower engine. To market his invention, he formed the “Detroit Automobile Company” in 1899, which was dissolved in 1901. That same year a new company called the “Henry Ford Company” appeared. Finally, in 1903, it became the Ford Motor Company. Ford’s first logo had an oval with the inscription “Ford Motor Co” and “Detroit, Mitch” inserted. The logo adorns the center of the logo, making it an art neo-design that was very trendy in the early 20th century.



1912 Phoenix only lasted 5 years before Ford management wanted to change it. Photo DR

As early as 1907, an American football ball

From 1907 to 1909, the Ford alphabet in large letters was designed with an oversized oval at the top and bottom, a type of American football where cars were guaranteed for 12 months. The change, in the same year, ends with the use of the “D” signature, using only the family name in the cursive letter. Between 1911 and 1912, Ford’s name was first inserted into a real oval surrounded by the notion of “famous motor car”. Logical because it was identical to the Ford D brand and it has become iconic.


In 1927, the Oval, partly designed by Ford's English subsidiary, became the official symbol.  Photo DR
In 1927, the Oval, partly designed by Ford’s English subsidiary, became the official symbol. Photo DR

Divorced in 1912

That year, a team of designers designed Ford’s name and created a triangle with blue wings resembling a phoenix and underlined with the slogan: “Universal Car”; Global car. The logo will last until 1917 before returning to the Oval. From 1917 to 1957, the Ford name (a capital F and rather a magnified D) was inserted into a logo that caused the Ford England team to become the official logo in the 1920s. In 1957, the logo took the shape of an American football ball, which lasted until 1961.

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1976 uses a lot of material effects to validate the logo volume;  This will be greatly simplified in 2003.  Photo DR
1976 uses a lot of material effects to validate the logo volume; This will be greatly simplified in 2003. Photo DR

Slightly flattened oval

Since 1961, designers have had the same logo; Very flat oval, its color changes to several shades of blue. The letters of the Ford name are part of this design, which sometimes takes on metal reflections with the intention of providing relief, especially from 1976 to 2003. The logo will finally be simplified; The Ford name on a blue background is surrounded by a white line, and again by a blue line.