August 12, 2022

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Fabulous!  Hailey Bieber was thrilled when the massive billboard announcing her new skincare line walked past the Rod on world-famous Sunset Blvd in Hollywood earlier this week.

Hailey Bieber is flocking to a huge billboard for her new Rhode skincare line in Hollywood

Hailey Bieber was thrilled when the huge billboard announcing her new skincare line crossed Rod on world-famous Sunset Blvd in Hollywood earlier this week.

A huge promotional poster on the side of a tall building plasters a close-up of Hailey’s face with Rhode’s Barrier Restore cream dotted on her cheeks, forehead and chin.

Bieber, 25, wrote to her 45.5 million Instagram fans and followers, “Hey LA wave if you’re driving near a rhode at sunset.”

Fabulous! Hailey Bieber was thrilled when the massive billboard announcing her new skincare line walked past the Rod on world-famous Sunset Blvd in Hollywood earlier this week.

The billboard photo shows only the desired model from the neck up. Her long tufts of hair are pulled from her face with a white headband, giving fans a full view of her products in action.

A video clip filmed from inside a car as it passed through the massive ad appeared on Instagram Stories by Friday.

Wanting to show off some of Rhode’s standout products, Bieber took to Instagram to share how she’s incorporated them into her current beauty routine.

there she is!  Huge promotional poster affixed to the side of a tall building, showing a close-up of Hailey's face with Rhode's Barrier Restore cream dotted on her cheeks, forehead and chin

there she is! Huge promotional poster affixed to the side of a tall building, showing a close-up of Hailey’s face with Rhode’s Barrier Restore cream dotted on her cheeks, forehead and chin

Beauty Routine: Wanting to show off some of Rudd's standout products, Bieber took to Instagram to share how she's incorporated them into her current beauty routine.

Beauty Routine: Wanting to show off some of Rudd’s standout products, Bieber took to Instagram to share how she’s incorporated them into her current beauty routine.

She wrote alongside a close-up of herself highlighting small imperfections on her face.

“Usually when my skin gets this way, I only use products that help soothe and heal the skin while keeping bacteria away,” she continued in a follow-up story.

Staying in promotional mode, Bieber proceeded to list Rhode’s Barrier Restore Cream and fully sold-out Peptide Glazing Fluid as her products for when her skin is on fire.

She also cited the brand’s Tower 28 face spray and Avene’s Cicalfate Restorative cream as must-haves.

Bieber has also included a five-step Rhode treatment that users of the brand can follow if they are dealing with similar skin issues.

Road from the car: Video filmed from inside a car as it ran through the huge ad hit Bieber's Instagram Stories by Friday

Road from the car: Video filmed from inside a car as it ran through the huge ad hit Bieber’s Instagram Stories by Friday

Launch: Bieber Rhode, which happens to be the model's middle name, launched on June 15

Skin care

The launch: Bieber launched the Rhode Collection, which also happens to be the model’s middle name, on June 15. On her website, which includes other photos of the company’s Bieber modeling, the products are described as ‘a collection of curated skincare essentials designed with care intent. Our formulas nourish your skin’s barrier to instantly give you deliciously dewy skin while improving its look and feel over time’

Bieber Rhode, which happens to be the model’s middle name, was released on June 15.

on it websitewhich includes other Bieber modeling images of the company, products are described As a line of curated skincare essentials designed with thoughtful intention. Our formulas nourish your skin’s barrier to instantly give you deliciously dewy skin while improving its look and feel over time.

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Rhode is also advertised as a “new skincare philosophy”, while the products are described as “Vegan, cruelty-free, gluten-free and Developed by a dermatologist.

Less than two weeks after Rudd launched, Bieber and the company were hit with a trademark infringement lawsuit from a fashion company using the same name that was formed in 2013.

according to good morning americaprosecutors allege that Bieber offered to buy the RHODE clothing brand four years ago.

Rhode is also advertised as

Rhode is also advertised as a “new skincare philosophy,” while the products are described as “vegan, cruelty-free, gluten-free, and dermatologist-developed.”

“Today, we had to file a lawsuit against Hailey Bieber and her new skincare line launched last week that uses the rhode brand,” Rod clothing company wrote in a statement.

The co-owners stated that they “did not want to file this lawsuit”, but had to do so in order to protect against confusion with the brand.

Co-founders Purna Khato and Phoebe Vickers, who filed the lawsuit June 21 in the US District Court for the Southern District of New York, praised Bieber for creating her own skincare line.

We don’t want to sue Healy. We want to celebrate it. As fellow female entrepreneurs, we wish her every success.”

Bieber has yet to respond to the lawsuit or comment publicly on it, but a source associated with the model claims that Hailey and the clothing company both have trademarks for different types of businesses, which means the clothing company may have no basis to sue her.