What is NovaKid?
Novakit Is a site Etech Online for young learnersEnglish as a Second Language (ESL), which provides a fun, engaging and effective learning experience. Its purpose is to revolutionize learningEnglish for children Aging 4 to 12 years old Thanks to the global full linguistic immersion, the benefits of a personalized teaching approach with certified teachers and a digital platform based on Artificial Intelligence (AI) and Virtual Reality (VR).
Founded in the United States, the company has students in 40 countries, with a significant customer base in Poland, Spain, Italy, Germany, Turkey, the Arab world and Russia, with a focus on Europe and the MENA region. NovaKid is named after 50 emerging Etech companies to see in 2021 System.
Why was NovaKid created?
Epidemic has revealed the undeniable benefits of digital learning such as the flexibility and freedom to acquire knowledge at one’s own pace. Increased confidence in online Etech platforms has boosted industry growth and ensured demand in the long run. Digital language courses and sites have become partners with more than 1.7 billion English learners so that they can write confidently and fluently, even when schools related to Govt are closed. As a result, distant career opportunities have opened up for language teachers.
By 2021, the global education technology market is expected to reach $ 268 billion and $ 404 billion by 2025. Investors and analysts agree that EdTech’s potential growth is a long-term trend. The language learning segment accounts for 21% of the global Etech market and exhibits significant growth potential.
Thanks to their own experience of Novakid’s founders long-awaited trends for the current EdTech boom. Already in 2017, when the company’s current CEO Max Azarov failed in his attempt to find a qualified speaker for his son, he found a business opportunity because of the lack of fun, engaging and convenient sites for study.
Max, along with his son’s English teacher Amy Krolovetskaya and former colleague in the IT department Dmitry Malin, decided to launch the first edition of the elementary school online. It started with MVP, which formed a team of decentralized engineers in 3 months in Krakw (Poland) and Nizhny Novgorod (Russia).
Development of NovaKid
The first customers were the children of Novakit employees, and the company now serves 380,000 students with over 3 million online courses. By 2021, the growth rate of its active customer base reached nearly 700% year-on-year, monthly growth reached 14.8%, and the customer satisfaction rate on the platform was 4.6 out of 5. According to TrustPilot.
Since 2017, the online school has raised $ 41.5 million in total funding and expanded to more than 40 countries.
Customer Service in Novakid
Novakid employees are often creative people who come up with brilliant ideas. For example, they decided to introduce the principles of the game “Le Girl” in the program of interactive lessons. It was fun, but when some parents raised concerns about the hangman scene, the group immediately replaced it with another character from the popular game “Hungry Caterpillar” that eats apples.
“The company aims to empower children to become global citizens from an early age, and to translate the English language into a tool for future networking, career development and potential relocation.. “
Max Azarov firmly believes that a world where children use English as a common language for discussion and communication will be much quieter and more civilized. Inspired by this idea in April 2021, the company launched a digital campaign called #KidsTalkFuture, inviting children from different countries to talk about the happy future of our planet and to communicate with each other even when they are far away.
“Beeraholic. Friend of animals everywhere. Evil web scholar. Zombie maven.”