March 2, 2024

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Apple's Vision Pro virtual reality headset launches in the United States

Apple's Vision Pro virtual reality headset launches in the United States

The first customer walks out of the Apple Store after purchasing the Vision Pro headset in New York on February 2, 2024.

Angela Weiss | AFP | Getty Images

Apple's Vision Pro virtual reality headset officially launched in the US on Friday. Customers who pre-ordered the headset will begin receiving it or picking it up at Apple Store locations.

Apple CEO Tim Cook appeared at the company's flagship store on Fifth Avenue in New York City on Friday morning to celebrate the launch of the headset. Speaking to CNBC's Jim Cramer at the event about the high price tag of the Vision Pro stickers, Cook called it “tomorrow's technology today.” The Vision Pro starts at $3,500.