An estimated 182 million people plan to participate in the five-day shopping spree that runs from Thanksgiving Day to Cyber Mondaywith Black Friday It is expected to be the busiest day ever, according to New scan By the National Retail Federation (NRF) and Prosper Insights and Analytics.
The survey of 8,424 adult consumers, conducted from November 1 to November 6, revealed that about 72% of them plan to shop. Black Friday This year, up from 69% in 2022; This equates to about 130.7 million Black Friday shoppers, up from 114.9 million in 2022.
Vacation spending It is expected to reach record levels during the months of November and December, growing by 3% to 4% over last year with a total of $957.3 billion to $966.6 billion, according to NRF forecasts.
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“Thanksgiving weekend represents some of the busiest shopping days of the year, as consumers enjoy the tradition of shopping for the perfect gifts for friends and loved ones,” NRF President and CEO Matthew Shay said in a statement. “Retailers have been preparing for months for this occasion. They are stocked and ready to help customers find the gifts and other items they want at great prices during the entire holiday season.”
Online shopping The institution said that it is expected to witness growth ranging between 7% and 9% compared to the holiday season in 2022, and a total of $273.7 billion to $278.8 billion. Sales on Black Friday It alone is expected to grow by 5.7% to reach $9.6 billion, according to Adobe Analytics.
“Consumers remain in the driver’s seat, remaining resilient despite headwinds Economic inflationhigher Gas pricesStrict and high credit conditions interest ratesNRF chief economist Jack Kleinhenz said in a statement. “We expect spending to continue through the end of the year on a range of items and experiences, but at a slower pace. Strong job and wage growth will be contributing factors this holiday season, and consumers will look for deals and discounts to stretch their dollars.”
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