July 21, 2024

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Coldplay announces ‘Moon Music’ album produced by Max Martin and new sustainable physical formats

Coldplay announces ‘Moon Music’ album produced by Max Martin and new sustainable physical formats

Coldplay have once again recruited Max Martin for their upcoming tenth studio album. it’s called moon music, It will be released in October, and its lead single “feelslikeimfallinginlove” will be released on Friday. Coldplay teased the song on social media last week and performed it live for the first time in Budapest on Sunday night. (The band also recently filmed a video for it in Athens.) But arguably the most exciting part of the announcement is the detailed sustainability measures Coldplay has outlined in order to make the physical release of the record relatively easy on the planet.

Here are those sustainability plans, according to a press release:

This will be the world’s first album to be released as a 140 gram EcoRecord rPET LP, with each copy containing nine recycled plastic bottles recovered from post-consumer waste. This will prevent more than 25 metric tons of virgin plastic from being manufactured, and will provide an 85% reduction in manufacturing process CO2 emissions per kg compared to traditional 140 gram vinyl. Additionally, the band has teamed up with long-time partners The Ocean Cleanup to create an additional format: Notebook Edition EcoRecord rPET LP. The rPET material for this edition consists of 70% river plastic, which was intercepted by the ocean cleanup from Rio Las Vacas, Guatemala, and prevented from reaching the Gulf of Honduras and the Atlantic Ocean. Moon Music’s CD releases will be the first in the world to be released on EcoCD, which is created from 90% recycled polycarbonate, sourced from post-consumer waste streams. This will reduce carbon dioxide emissions by at least 78% per kilogram, and avoid manufacturing more than five metric tons of virgin plastic.

Considering that the MIT Environmental Solutions Initiative officially endorsed Coldplay’s sustainability initiatives on their previous tour, the band’s reputation is pretty good on the environmental front. Billie Eilish and Michael Stipe would agree.

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Watch last night’s performance of “feelslikeimfallinginlove” below.

Moon music Available 10/4 via Parlophone/Atlantic.