February 26, 2024

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Columbia's CEO says the warm winter affected the company's sales in the fourth quarter

Columbia's CEO says the warm winter affected the company's sales in the fourth quarter

Columbia Sportswear CEO Jim Cramer told CNBC on Friday that the company is still relying heavily on winter weather for sales and is looking for opportunities to venture out after reporting disappointing fourth-quarter earnings.

Colombia, known for its winter clothing, faces challenges as the weather gets warmer. Last year was confirmed to be the hottest year on record according to the European Union's Copernicus Climate Change Service (C3S), leaving less room for winter clothing.