The holidays are over, but one winter tradition remains. CES is back, turning Las Vegas once again into a haven for tech nerds. Samsung is holding Its annual CES press conference On January 8 at 2pm PT / 5pm ET, one day before the exhibits officially open. Engadget will have dozens of employees on the ground at CES 2024 in Las Vegas, and you can follow along from home by watching the live stream In the Samsung global newsroom Location or tune in to the YouTube video below.
Samsung, of course, is a big company that has its hands on almost every cookie jar, so you might be wondering what the press conference will focus on. And you already know the answer. It's artificial intelligence. The presser is titled “AI for All: Communication in the Age of Artificial Intelligence,” which somehow managed to squeeze the term in twice.
What we expect
The event will be chaired by Vice Chairman, CEO and Head of DX (Device Experience) at Samsung, Jung Hee Han. Samsung has remained fairly tight-lipped on the details, instead relying on the overarching theme of “AI for everyone.” Maybe we'll get more information about the company's upcoming chatbot Gauss, which can write emails and code, and you know the rest. However, it can also upscale low-resolution images, which is pretty neat.
according to korea times, Gauss is set to launch in the upcoming Galaxy S24 devices, so CES 2024 would be a great time to officially announce it. The S24 line is expected to launch in mid-January, in about a week or so.
Of course, Samsung is primarily a hardware manufacturer, so it would be strange to spend the entire keynote on AI. Last year's press conference found the company announcing everything from a smart oven with an in-built camera to MicroLED and 8K TVs. In any case, we don't have long to wait.
What Samsung announced
In case you missed Samsung's CES news conference live, here's the tl;dr version: The company unveiled the world's first transparent MicroLED display — a true display. Samsung also surprised us by bringing back its Ballie robot, which now has a built-in display and a completely different look. In terms of devices you can buy soon, we also got new TVs, projectors, an HDMI 2.1 soundbar, a Music Frame speaker to go with the company's Frame TVs (which we also got a hands-on with), and a smart display that works without the need for PC, and a new interface for its TVs that lets you use your TV as a smart home hub.
So far in the show, we've gotten a closer look at Ballie. Engadget deputy editor Nathan Ingraham concluded that while it's cute, it doesn't do much.
We're reporting live from CES 2024 in Las Vegas from January 6-12. Keep up with all the latest news from the show here.
This article contains affiliate links; If you click this link and make a purchase, we may earn a commission.
“Analyst. Web buff. Wannabe beer trailblazer. Certified music expert. Zombie lover. Explorer. Pop culture fanatic.”