April 12, 2024


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London restaurant Salt Bae turns down heating despite $4 million profit

London restaurant Salt Bae turns down heating despite $4 million profit

London restaurant Salt Bae said it was turning down heating during peak hours despite making profits.
Leon Neal/Norphoto/Getty Images

  • Salt Bae restaurant in London said it turns off the heating during peak hours.
  • The restaurant made a profit of more than $4 million in 2022.
  • Several expensive items, including a $1,825 gold leaf steak, were struck from its menu that same year.

Nusr-Et Steakhouse in London said it was turning down heating during peak hours to save money despite making profits. The Guardian reported.

Nusr-Et Group, founded by famous Turkish butcher Nusret Gokce — also known as Salt Bae — said its London steakhouse recorded a pre-tax profit of £3.3 million, or more than $4.15 million, in 2022, according to The Guardian. . , citing accounts filed at Companies House. The steakhouse generated sales of £13.6 million in the same year, according to the report.

Although the restaurant owners received a profit of £2.8 million, the group said it was still making an effort to cut costs, according to The Guardian.

The group said in its accounts that to improve energy efficiency, its London steakhouse turned off “central heating after closing or during peak hours when demand for heating is lower,” The Guardian reported.

In addition, the London steakhouse also revamped LED lighting and “energy-efficient insulation,” and restricted the hours of use of an “air curtain” — a device that prevents cold air from seeping inside — according to the report. D.Ream International, the parent company of Nusr-Et Group, did not immediately respond to a request for comment from Business Insider.

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The steakhouse opened in Knightsbridge, an upscale area of ​​London, in 2021. Since then, the steakhouse has cut several popular dishes from its menu, Including a £1,450 steak covered in gold leaf, After only one year.

the Steakhouse menu It still serves pricey dishes, including wagyu steak for £680 and wagyu tomahawk for £630. The only remaining gold leaf-covered Gokce creation is pistachio baklava, priced at £50.

Despite the financial success of London steakhouse Gokce, its brand has taken a hit in recent years. In April, an investigation by Business Insider revealed that tips had been taken from former employees of Gökçe restaurants. In June, Gokce's burger joint in Manhattan, which sold gold-leaf milkshakes for $99, closed after three years in business.