May 20, 2024

MediaBizNet

Complete Australian News World

Stade Toulouse-Exeter: “Attack stereotypes!”  Why was the English club so violently criticized that it had to revolutionize its visual identity?

Stade Toulouse-Exeter: “Attack stereotypes!” Why was the English club so violently criticized that it had to revolutionize its visual identity?

essential
The “leaders” will play against Toulouse on Sunday April 14 at the Ernst-Wallen to try to reach the semi-finals of the Champions Cup.

Faced with growing controversy, they chose peace. From July 2022, English rugby club Exeter will wear a brand new logo on their jerseys. With this new identity, common to the whole club, they present themselves on the Ernst-Wallen lawn this Sunday, April 14, to challenge Stade Toulouse in the quarter-finals of the Champions Cup.

But why were Exeter's chiefs forced to abandon their historic symbol, representing the head of an American Indian chief since 1871 (the club's foundation)?

Exeter's first logo, changed in 2013.
Wikicommons
The logo was displayed from 2013 to 2022.
The logo was displayed from 2013 to 2022.
Wikicommons

Due to an arrest, in 2021, the National Congress of American Indians. In a letter, the association expressed its anger to Exeter's chairman, ruling that the club logo was “port”. [ait] It harms indigenous peoples through the offensive stereotypes it conveys.

read more:
Stade Toulouse – Exeter in Champions Cup: Ramos back but in what position? Find the group setting

A few months later, Exeter leaders announced a change of identity. “As a rugby club we are ready to listen, we have consulted with many people and now we are ready to bring about change,” chairman Tony Rowe said.

The new logo reflects; Now, a soldier's head. A Celt, belonging to the Damnoni tribe. A people who occupied an area that included parts of Devon, Cornwall and Somerset, where Exeter is located. This was centuries before the Roman occupation began in AD 43. The club will wear this new logo from the start of the 2022/2023 season.

Exeter logo from 2022.
Exeter logo from 2022.
Wikicommons
Exeter Captain Daffyd Jenkins.
Exeter Captain Daffyd Jenkins.
AFP – Adrian Dennis

On the other hand, the players' nickname, “Chiefs”, has been retained. The name, which was initially inspired by American Indians, may correspond with the new identity, as the president explained at the time. “The word Chiefs is steeped in our history, going back a century, teams from this region routinely called their first team We Exeter, We Chiefs!”

READ  English courses and training organized by Ulamir in Guengat

read more:
Stade Toulouse: “They control all the editing…” Blair Kinghorn pitches Netflix and Six Nations 2023 series

At the same time, several opposing clubs have asked Exeter supporters not to appear in the stands during the trip wearing the symbolic headdresses of American Indian chiefs.