Image credits: Google
Google announced today that it will bring its innovative AI search experience to the first countries outside the United States, beginning with expansions in India and Japan. The new AI-powered search feature, also known as SGE (Search Generated Experience), will become available through Google. Research laboratories In those markets, it will introduce a new feature aimed at making it easier to find information in AI-powered public reviews.
First announced at this year’s Google I/O Developer conference in May, SGE is introducing a conversation mode to Google Search where you can ask Google questions about a topic and then have it return answers, similar to an AI chatbot. In recent months, the company has updated the experience with support for videos, photos, local information, and travel recommendations, as well as new tools for providing summaries, definitions, and more help with programming-related queries.
It has also begun experimenting with ads that will be integrated alongside the responses generated by AI, looking to take advantage of the new real estate dedicated to the AI-driven chat experience.
And with global expansion, SGE is being allocated to newly supported regions.
In Japan, users will be able to use generative AI in their local language, while in India it will support English and Hindi with language switching so users can switch back and forth between the two languages. It also adds voice input – which is common in India – so users can speak queries instead of typing them and then listen to the responses.
In both countries, search ads will continue to appear in personalized cross-page ad slots.
Alongside these launches, SGE is introducing a new feature designed to make it easier for people to discover and visit web pages that support information provided in AI responses.
Starting today, users will see a new arrow icon next to information in an AI-powered overview that they can tap to see relevant webpages. This allows them to visit the source of the AI information directly where they can learn more about the answer to their questions. This will be rolled out first in the US, and will reach India and Japan in the following weeks.
The company notes that since launching SGE, it has found the feature to be more popular with younger users. Google said the highest satisfaction scores were among those between the ages of 18 and 24, who like to ask their questions in a more conversational way.
Google also said that people like being able to ask follow-up questions and say they are now asking longer, more conversational questions in complete sentences. This is a different experience from traditional Google searches where users simply type a few keywords to start a query.
In addition, it claimed that people found native ads useful, but did not provide data on click-through rates.
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