August 16, 2022

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Holy Owley, Etech teaching English to young children

The service has 15,000 paying users daily. Holy Owl

This application has been recognized by Apple as one of the most promising this year.

Annual Report of the National Council for School System Assessment (CINESCO) Low level in modern languages ​​of French school students. Holly Owley is a start-up that aims to help children ages 3 to 12 learn through play. This application has been recognized by Apple as one of the 5 most promising companies of 2022. Only the nails of sisters Stephanie Bourgeois and Julie Bougan Young spruce French reward.

The principle is simple, every day, a 5 minute lesson is given to the user. He should have 3 words or phrases around the weekly theme according to age and position. “This system allows children to take advantage of good cerebral plasticity and then get facilities. In our system, an 8-year-old child can learn to create his own sentences in 3 months“, Co-founder Julie Boucon explains. Their learning style has been reviewed since 2015. This is their”Language Center», A group of researchers, teachers and children.

The key to application success lies in camouflage and learning while playing. When they complete a lesson, the children are rewarded with points. These dots act as a virtual currency, allowing you to buy clothes to decorate your avatar. In addition, to encourage attendance, children need to maintain a small virtual creature, Tamagotchi, which requires regular attention. This playful recipe allowed to accumulate 15,000 paying users daily. Subscriptions are priced at 4.99 and 15.99 euros. Of course, you have to agree to hand over a tablet or smartphone to young children. Even for a short period of time, it also means a little parental supervision.

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Expansion in Europe

Apple Recognition “Use of the yearIs with a spotlight. Holly Owly and four other award-winning services will be featured in the App Store. It is a feature that allows new visitors to reach 32 European countries. “This visibility will allow us to determine the most promising markets for our expansion.», The co-founder analyzes. The application already allows you to learn English from 12 languages, but most users are French.

To allow them to learn more languages ​​than English is another trace of diversification. Spanish and Mandarin will be added later this year. The Frenchman will arrive in early 2023 and will enter the Canadian market.

To fund its development, Holy Owley is preparing to raise approximately மில்லியன் 5 million. Must be completed before summer vacation. A good revenge for co-founders who struggled to find their first investors, blocked by gender. During their first attempt, the two entrepreneurs were turned down by investors because “[leurs] Husbands have not invested yet“.