June 18, 2024

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Korean, Spanish, Japanese… why content in languages ​​other than English for Netflix subscribers?

Korean, Spanish, Japanese… why content in languages ​​other than English for Netflix subscribers?

Korean, Spanish or Japanese, series, programs and movies in languages ​​other than English work well on Netflix. According to the streaming company, this content represents a third of all views on the platform in the second half of 2023.

Between July and December 2023, Netflix subscribers will have watched 90 billion hours of programming on the platform. This is according to a recent statement from Netflix “What we saw in the second half of 2023“. In total, viewers will spend 183 billion hours on Netflix in 2023.

Importance of non-English content

Among this year’s biggest hits, the US company highlighted the importance of non-English content. Series and movies shot in a language other than Shakespeare’s language won over the public, gaining almost a third of the viewings.

These programs are in pole position among the most popular programs on the platform. “Nowhere” established itself as the third most popular non-English language film on the platform with 86 million views. Albert Pinto’s Iberian thriller demonstrates the popularity of Spanish-language content on stage. According to the report, the latter represents 7% of views, more than content in Korean (9%), but more than products in Japanese (5%).

France hasn’t left since the first three parts of the “Lupin” series with Omar Sy between July and December 2023 generated almost 100 million views.

In the rest of the world, some shows from Germany stand out, such as “Dear Little One” (53 million views), “The Solution to Oblivion” (43 million, Poland) and “Contract of Silence” (21 million, Mexico). , “Mask Girl” (19 million, Korea), “Yu Yu Hakusho” (17 million, Japan), “Berlin” (11 million, Spain), and “The Railway Men: The Heroes of Bhopal” (11 million, India ) )

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