May 16, 2022

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Korean, Spanish … Music is gradually abandoning English for other languages

(ETX Daily Up) – You had to speak English for a long time to hum the lyrics for the biggest hits of this time. But this is no longer necessary. Songs in languages ​​other than Shakespeare’s are the most popular, according to analytics firm Vibrate.

English will no longer interfere in the music industry. The song “Despacito” by Puerto Ricans’ Luis Fonseca and Ramon Luis Ayala Rodriguez, Daddy Yankee, redefined what is a “hit” in many cultural worlds. Recording companies and other musicians realized that language was no longer a barrier to a song’s success.

The popularity of boy band BTS is a perfect example of this mood swings. Since its inception in 2013, the K-pop team has established itself Unprecedented cultural and social event. When sung in Korean, an Asian group has never had such an impact on the music industry across borders.

BTS has only released three English language tracks since the beginning of their careers, namely “Dynamite”, “Butter” and “Permission to Dance”. But that doesn’t stop the Boy band from reaching a growing audience of music enthusiasts. He will have 19.6 million subscribers on YouTube by 2021 Vibration data. Other South Korean groups, such as Blackbink, take advantage of this interest in K-pop, and generally for artists who do not sing in English.

Such as Spanish-speaking singers Bad rabbit And Rauw Alejandro have seen their internet popularity soar in 2021, according to Viberate. The official music video for Bad Bunny’s “Yonaguni” has been viewed more than 467 million times on YouTube, compared to Rao Alejandro’s “Dodo TD” 462 million. Enough to encourage music lovers to learn new languages ​​to sing the lyrics of their favorite songs.

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