Netflix has announced its plans to open its first permanent retail locations starting with two in the US by 2025.
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The stores will be more like outlets that are somewhat similar to small parks, according to the British newspaper “Daily Mail”. diverse. They will sell food and beverages, sell show merchandise and have some installations based on their successful shows. USA Today She mentioned that there might also be obstacle courses from shows like “Squid Games.”
The goal of the Netflix House concept is to help build fan engagement, diverse mentioned.
“We’ve seen how much fans love to immerse themselves in the world of our movies and TV shows, and we’ve been thinking a lot about how we can take that to the next level,” Josh Simon, vice president of consumer products, told BloombergAccording to diverse.
The hope is to open the first two locations in the United States by 2025, Bloomberg reported USA Today.
The cities Netflix is said to be eyeing are Tokyo, New York, and Mexico City, according to KTLA. It’s not clear exactly where the two US locations will be yet.
Netflix House will be the first permanent location after the company has experimented with pop-up locations over the past few years, according to KTLA. Earlier this year, Netflix also opened a pop-up restaurant in Los Angeles. USA Today mentioned.
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