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Super Bowl halftime show: How to watch Usher address as Taylor Swift jets off to cheer on Travis Kelce

Super Bowl halftime show: How to watch Usher address as Taylor Swift jets off to cheer on Travis Kelce

The Super Bowl Halftime Show: A History

Usher promised surprise guests and a show celebrating his past and present when he headlines the 2024 Super Bowl halftime show tonight (February 11) at Allegiant Stadium in Paradise, Nevada.

The R&B singer, known for hits including “Yeah!” and “OMG” and “You Make Me Wanna…”, fans got just a hint of what to expect during a press conference hosted by Apple Music in Las Vegas on Tuesday. And surprise guests who may include Nicki Minaj and Justin Bieber.

Kickoff is scheduled for 3:30pm PT/6:30pm ET/11:30pm GMT, with the three-hour game between the Kansas City Chiefs and San Francisco 49ers broadcast live on CBS. Fans in the UK will be able to watch the broadcast on ITV1.

Meanwhile, Taylor Swift has officially arrived stateside, after crashing out of a show in Tokyo to get to the game in time to watch boyfriend Travis Kelce play.

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How to watch the Super Bowl halftime show tonight

Welcome to Independent'Live blog for tonight's Super Bowl halftime show!

From Taylor and Travis to Usher's headlining performance, we'll keep you updated with all the latest news, rumors, photos and video from tonight's event.

Usher is headlining the Super Bowl halftime show this year

(Copyright 2024 The Associated Press. All rights reserved.)

How to watch in the United States

How to watch in the UK

For British fans interested in tuning in live – whether to watch the match or catch Usher's half-time performance – you'll be able to watch on ITV1.

Kick-off for the 2024 Super Bowl will take place at 11.30pm GMT on Sunday (February 11).

What time is the Super Bowl halftime show?

Usher will take the stage 90 minutes to two hours into the game, when halftime will be called. In the US, fans must tune in by 8pm ET / 5pm PT if they want to watch the start of Usher's performance, while in the UK, it will be around 1am GMT.

Róisín O'ConnorFebruary 11, 2024 07:26

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Super Bowl 2024 halftime show: What time and how to watch Usher from the UK

Róisín O'ConnorFebruary 11, 2024 at 17:01

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Travis' mother Kelsey claims she won't be in the VIP booth with Taylor Swift at the Super Bowl

Travis' mother Kelsey claims she won't be in the VIP booth with Taylor Swift at the Super Bowl

Róisín O'Connor11 February 2024 at 16:31

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What is Usher's net worth as he headlines the Super Bowl halftime show?

While many fans may be surprised to learn that the gig comes with a $0 salary, it offers extraordinary levels of exposure. The R&B singer is expected to see a huge spike in streaming streams after his performance.

Róisín O'ConnorFebruary 11, 2024 at 16:01

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Róisín O'Connor11 February 2024 at 15:31

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Super Bowl Halftime Show: The 10 Greatest Performances, from Rihanna to Prince

Here are our favorite Super Bowl halftime shows:

Róisín O'ConnorFebruary 11, 2024 at 15:01

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Super Bowl 2024: The best teasers before the big game

Super Bowl 2024: The best teasers before the big game

Róisín O'Connor11 February 2024 at 14:31

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How much will a Super Bowl ad cost in 2024?

Given the number of people who watch the event each year, with an estimated 100 million people watching the 2023 Super Bowl, it has become more difficult for companies to purchase one of the rare advertising slots.

“While a Super Bowl advertising campaign may not immediately pay off in hard dollars and cents, if a company is able to produce one of these great spots, it will win new customers and build awareness on a scale unmatched by other outlets,” Peter Koeppel said, Founder and President of Marketing Agency Koeppel Direct, in 2019.

Róisín O'ConnorFebruary 11, 2024 at 14:01

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Cetaphil Taylor Swift ad inspired by the Super Bowl

Cetaphil Taylor Swift ad inspired by the Super Bowl

Róisín O'Connor11 February 2024 at 13:31

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Super Bowl 2024 ads: The best this year, from Oreos with Kris Jenner to Pringles with Chris Pratt

Super Bowl LVIII will leave viewers with a stream of celebrity-filled commercials as brands try to attract customers during what could also be called the Advertising Super Bowl.

The commercials they come up with are known to entertain less enthusiastic football fans during breaks in the game, with many brands actually starting to tease their commercials in the fortnight leading up to the big match.

Róisín O'ConnorFebruary 11, 2024 at 13:01