April 18, 2024


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“There is a real shortage when there are no Englishmen”

Vaccinated English tourists can return to France on Friday without any compulsion. Breath of fresh air for ski resorts affected by the lack of British tourists, explains Marilyn Giacometti, Director of the Ménuires and Saint-Martin-de-Belleville Tourism Office in Savoie.

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Since this Friday, vaccinated British tourists have been authorized to return to France without compulsion, especially at ski resorts. A relief to Marlène Giacometti, director of the tourism office in Les Menuers and Saint-Martin-de-Belleville (Savoie), he promised at franceinfo this morning.“There is a real shortage when there are no Englishmen.”

The absence of British tourists was felt especially during the year-end holidays: “The impact is really huge, we faced this at Christmas.”, Marlène Giacometti explains. According to him, tourists from the United Kingdom represent one of three clients in Saint-Martin-de-Belleville, and 10% of visits are to Les Ménuires.

The presence of the British was offset by the French, Belgians and Dutch “But we could not make up 100%, we celebrated Christmas in minus 10% in Saint-Martin, and minus 20% in Les Menorse.”The director of tourism offices regrets.

However, she is happy “English bookings are on the rise again” For a few days. He gives the example of a hotel in Saint-Martin-de-Belleville that recorded a turnover of 18,000 euros on Thursday. “Including the UK 16,000 euros. In recent hours almost 80% of bookings have been made by British.”