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Decathlon, the overrated king of the day Red carpet ? It was at the British Fashion Awards in London on December 5. Rapper Central Seae made her first red carpet appearance for the French brand and set the brand’s online sales platform on fire.
“Maybe I need a stylist?” Wonders, amused, rapper Central Sea In A video He posted on his TikTok account on December 6. It was the day after the British party Fashion Awards The 24-year-old star appeared on the red carpet in a Quechua jacket from Decathlon’s hiking line. Amid the luxury creations and clothing signed by young talents emerging from the fashion industry, the West London-based rapper decided to come “as he is,” as he explains in his video. So, in a decathlon suit. Apart from its Quechua jacket, its Kalenji beanie from the brand’s running line was also a big hit.
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Sold out
“No one has a problem with that,” Central Sea commented on his TikTok account. In fact, it is the opposite. The technical jacket, which retailed for €60 in France, was out of stock in most sizes on British site Decathlon the next day. Another example of the phenomenon that connects the world of rap with the French brand. Marseilles rapper Jule is one of the first to boast the Quechua jacket in his wardrobe and in his songs. An influence that changed the image of the world leader “à la papa” in the distribution of sporting goods, its clothes have become trendy, especially among young people. Like luxury brands. A poll According to this report broadcast on France 3, he traces his roots to the prison environment, the convenience and desirability of this wardrobe contributed to its popularity. Not only the successful rapper’s clips from Marseille.
From the sports mat to the red carpet
Jul’s favorite jacket model is Nickname CollegeI have entered Sales records At the store located in Les Terrasses du Port shopping center in Marseille. Rapper SCH and many of his fans have now joined a movement that goes beyond the borders of France. Accepted among Drill, a subgenre of hip-hop that thrives across the Channel, Decathlon fleeces and other accessories are becoming popular on British soil, where the brand has fifty points of sale. The central lee, often seen in Nike, Jacquemus or with a bling (A large medallion, Author’s Note) Branded Chanel also wears her Kalenji beanie in her latest clip let’s go : Released on December 16, it has already reached 5.5 million views on Youtube. Thanks to him, the brand can now boast that it is familiar with the highest level of fashion. Unexpected, but acclaimed coronation: the day after the “Model of the Year” (Model of the Year) event, the sign’s Twitter account read next to a snapshot of the Central Sea. Decathlon… up to the podiums.
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