Total craze affects all brands! In France but also elsewhere it is useful to draw inspiration… Today we go to the UK to see what Asda is doing in bulk, illustrated in 4 points: “exploding” bulk in the store; strong position given to national brands; Concurrent presence of distributor brands; Aggregate price stabilization. Follow me for a photo tour…
1/ Mass explosion
It’s now very classic, but not just about a few snack items in bulk. Asda has groceries wholesale with groceries, but bedfoods wholesale with petfoods and drugstores wholesale drugstores.
2/ National brands
There, it’s still original! National brands are clearly key to entering the total offering (eg Tilda in Rice). In all treated species, NDs are present.
3/ Private labels
In groceries, Asda recreates the classic pre-packaged selection: national brand on one side, private label on the other.
4/ Price stabilization
There are lessons to be learned there! While the national brand is available in bulk and pre-packaged formats, there is a real cost advantage in bulk. Below is an example of Kellogg cereal. Sometimes with big differences…
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