May 5, 2024

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Xbox Boss plays down looming Activision merger

Xbox Boss plays down looming Activision merger

picture: Patrick T Fallon/Bloomberg (Getty Images)

In a new interview, Phil Spencer, head of Xbox, says that “Xbox will be there” even if it is. Huge deal to buy Call of duty Publisher: Activision It collapses due to constant and intense regulatory scrutiny and public resistance.

It’s been more than a year since Microsoft announced its plan to consume game publishing giant Activision Blizzard King. and since then, Things did not go smoothly for everyone involved, as other tech companies and even nation-states continued to lash out at the proposed massive $70 billion deal. Xbox promised to keep Call of duty multi-platform, among other perks, in an effort to ensure that this massive merger will be allowed to complete. But in a new interview, seemingly sensing danger in the air, Xbox boss Spencer suggested that Xbox would actually be perfectly fine without Activision, which seems like a huge change of tune after Xbox has spent the past 12 months Which suggests it needs Activision To grow and compete against Nintendo and Sony’s dominant PlayStation brand.

Talk to a British newspaper times during the WeekendSpencer indicated the real reason (according to him and Xbox) that the company was trying to buy Activision Blizzard King, stating that it wasn’t for a snap. Call of duty or remove it from other platforms. Instead, he says, the main purpose of the deal is to help Microsoft “catch up” in the mobile market and eventually become a true competitor to Google and Apple’s mobile stores. (He admitted that this potential future was “a long way” from today.)

Read more: says Phil Spencer Hello The studio is still “Definitive” on Xbox despite the downgrades

But what if this proposed deal and plans to make the Xbox a true player in the mobile space fall through? Well, everything would be fine, Spencer suggested – even if he admitted that this is an “important acquisition” for Xbox.

“It’s not pivotal for the long term — Xbox will still be around if this deal doesn’t happen,” Spencer said.

Of course it is. But it seems odd that after a year emphasizing how frighteningly large the combined market share of Sony and Nintendo is, and continuing to say that consuming Activision will make the Xbox more competitive and stronger, Spencer is now going, “Okay, but we don’t really need them.” Good. If that happens, I guess.”

I believe I’ve spent the last year suggesting Xbox exclusives suck And it can’t compete with Sony’s or Nintendo’s software – even claim to be Call of duty Going Xbox exclusive (which Microsoft claims won’t happen) isn’t going to help much – it may have made investors and onlookers nervous. So, with the proposed deal still under scrutiny around the world, it seems like the time has come to go, “We’ll be fine.”

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