September 27, 2021

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English women’s clubs attract sponsors

“All eyes are on it“Monster”Women’s Super League “ (Times) “Women’s Super League returns with the goal of making a big breakthrough” (Defender) “Many reasons to enjoy the most exciting season in the history of the Women’s Super League!” (BBC) … The Women’s Super League (WSL), with a win over Manchester United Reading on Friday (2-0), may not really be like anything else.

“Brands see more and more women as a lever to help the sport and its audience achieve their business objectives.”

Kelly Simmons, director of women’s professional football at the English Federation

If the British press catches fire, this championship, which has been professional since 2011 and deeply reformed in 2016, has never received such television coverage. Promise of a sharp rising audience – an expert mentions the 300% tab! – Has already convinced many supporters. Interest raised by the English euro (July 6-31, 2022) was originally planned for this summer, but was postponed for a year to accommodate the euro for men, postponed from 2020 to 2021 by Govt Epidemic-19.

“There is no doubt that we are seeing an increase in business interest in women’s football, at the club level and in women’s football in general.”Kelly Simmons, director of women’s professional football at the English Federation (FA), told Reuters this week. “Brands see more and more women playing sports and their audiences as levers to help them achieve their business objectives.”, He added.

Record income in TV rights and competition naming

WSL entered a new era last March The FA announced the acquisition BBC And Sky Sports Its broadcasting rights மூன்று 24m (approximately € 28m) for three seasons or € 9.3m for one season. With a higher level of investment than is practiced elsewhere in Europe (Canal + currently pays 1.2 million a financial year for the broadcast of the French D1 Archema), the unprecedented exposure of clubs – and their partners – with The BBC, A public channel, broadcasts a free match per day, starting this Saturday (0-4) in Everton-Manchester City. Sky Sports Offers the other two in the subscription and the rest clearly see its place on the exclusive site FA player.

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This marks a new phase of development “Circle of Virtue” Former England international Karen Carney portrayed In columns Defender. In addition to the tightness of the elite (12 teams), an operation close to a closed league (only one short), and the encouragement given to the big brands of English football (Manchester United joined in just two years at WSL), English women’s football with its “names”, Barclays in WSL The bank disclosed nearly மில்லியன் 4 million a year from 2019 and life insurance money for the Women’s Cup until 2023. “The most profitable in its history” According to the press.

This summer, the rights paid for by televisions and “names” were additionally granted through payments from sponsors, thanks to new contracts that clubs no longer negotiate with brands on the men’s team, but only on women’s teams, as well as French clubs.

These deals were signed with the most exciting, American restaurant chain Fridays, About the back of the jersey for less than five teams in the WSL, including Tottenham and Birmingham. This week, Herlife Became “Nutrition Partner” Tottenham and Everton’s official team announced partnership with video game Football manager. Studies illustrate the interest of women’s football in brands to target family audiences.

Tottenham women against Birmingham this Saturday. (John Sibley / Reuters)

Crowd at the stadium, the last weak point of the WSL

The WSL’s financial downturn goes hand in hand with a new standard leap, which has already been noticed since last summer when several American stars were arrested. The 2019 world champions (Alex Morgan at Tottenham, Sam Mavis and Rose Lavelle City, Kristen Press United) are good players despite the salary increase set at 40% of the club budget. The English Championship counts the record of 44 athletes participating in the Summer Olympics in Tokyo this summer – 37 at the American Championships (National Women’s Football League, NWSL).

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The last summer market for female athletes was even more active, especially the young (18-year-old) Swedish midfielder Hannah Pennison, who won silver in Japan, joined French internationals Kensa Dolly and Valerie Gauvin at Everton, or Vicky Losada, champion. Europe landed at Manchester City with Barசாa last season (which opened the scoring against Everton).

Chelsea, the dual graduates (and Europe’s vice-champions), are the bookmakers’ choice, rather than the three clubs Citizens and Arsenal, which have shared titles since the 2016 reform. The first shock is expected at the Emirates this Sunday at the Arsenal Women’s Blues Stadium (1:30 pm). It remains to be seen whether the crowd in the stadium will follow. This is the weak point “Monster” English WSL.